There’s a longer-winded piece up on blog.conduitlabs.com about the direction and iteration through these logo designs for loudcrowd.com as we struggled to find a worth concept. I won’t repeat all that here. The short version is that we wandered around through a lot of concepts dealing with music, explosions, fun, volume, social connections, groups, games etc, while still trying to hang on to ‘playfulness’, and eventually ended up with ‘shared music experience’ as the core concept, with kids sharing that music to hopefully also hint at ‘play’. The final logo has a sweet ‘The Shining’ vibe as well.
Here’s a few of the brainstorming concepts:
The final logo, with a little of my siamese-twin + The Shining vibe intact:
All images © Paper Raincoat 2003-2009.