Branding, Illustration, UI, UX, Web design


One part online music community and one part mp3 and ringtone shop. H-Lounge needed a cutting edge design with all the various elements of rock, underground electronic and hip hop. H-Lounge users can upload music created themselves and sell the mp3s and ringtone for a dollar each – and keep up to 90% of the sale.

The community avatars were designed to start off a bit boring and geeky, and over time upgrade into full-blown celebrity rockstars, getting tattoos, sunglasses, guitars and edgier clothing. You could upgrade your avatar with points accumulated by using the site, uploading music, rating other people’s music and leaving comments, or use those points to buy people little gifts in the giftshop:


Harmony Line, Inc.


2006 – 2008


  • Logo design
  • Business cards
  • Website
  • MP3 music player
  • Promotional materials
  • 100+ rockstar avatars


  • Adobe Photoshop