Branding, Illustration, UI, UX, Web design


One part online music community and one part mp3 and ringtone shop. H-Lounge needed a cutting edge design with all the various elements of rock, underground electronic and hip hop. H-Lounge users can upload music created themselves and sell the mp3s and ringtone for a dollar each – and keep up to 90% of the sale.

The rockstar avatars were designed to start off a bit boring and geeky, and eventually upgrade into rockstar status, getting tattoos, sunglasses, guitars and better clothing. You could upgrade you avatar with points, accumulated by using the site, uploading music, rating other people’s music and leaving comments. Oh, and you could use those points (loungecakes) to buy people gifts in the giftshop:



Harmony Line, Inc.


June 2008


  • Logo design
  • Business cards
  • Website UI/UX
  • Promotional material
  • 100+ rockstar avatars


  • Adobe Photoshop