Daryl Ouellette brought me on to help brand his company, Ardent IT Solutions—a firm focused on transforming vulnerable servers into secure, high-performance systems. The goal: a sleek, modern identity with a slightly futuristic edge.

“Ardent has fire connotations—burning, glowing—but I also want tech. Like, a lot of tech in there. Think Blade Runner arcologies. Is that enough to start with?”

After a few weeks of exploration, we landed on a partially transparent axonometric “A” paired with a vibrant, pulsing color palette. From there, I developed a full style and brand guide for future designers and applied the visual system to a JIRA-style ticketing interface.

If you’re looking for sharp, reliable on-site or remote IT services in Maryland or DC, Daryl’s your guy.

ardent-it.net

2021