Gumgum
Based in Santa Monica, GumGum became the largest in-image advertising platform, using semantic analysis and patented image recognition technology to overlay rich media ads on relevant photos. The platform reaches over 600 million unique visitors per month across billions of images.
On the design side, I developed the company’s brand identity, style guide, website, and marketing collateral. I also transitioned ad formats from Flash to mobile-friendly, responsive HTML/CSS, and provided art direction for both client campaigns and our in-house design team on larger projects.
Deliverables
Animation
Art direction
Banner ad design
Business cards
Logo design
Product design
Media
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
HTML/CSS
Tumult Hype