ANIMATION, ART DIRECTION, BRANDING, GRAPHIC DESIGN
Gumgum
Based in Santa Monica, California, GumGum has grown to become the largest in-image advertising platform, using semantic analysis and patented image recognition technology to overlay rich media ads across the lower portion of relevant photos, Gumgum reaches 600 million unique visitors per month across billions of images.
On the design side, I created their brand identity, style guide, website and marketing collateral, transitioned their ads from Flash into a mobile-friendly, responsive HTML/CSS format and provided art direction to both clients and our in-house team of designers for larger campaigns.
Client
Gumgum, Inc.
Date
2012 – 2020
Deliverables
- Art Direction
- Banner ad design and animation
- Business cards
- Logo design
- Product design
Media
- Adobe After Effects
- Adobe Illustrator
- Adobe Photoshop
- Jira
- Tumult Hype