Art Direction, Branding, UI, UX, Graphic Design

Gumgum

Based in Santa Monica, California, GumGum has grown to become the largest in-image advertising platform, using semantic analysis and patented image recognition technology to overlay rich media ads across the lower portion of relevant photos, Gumgum reaches 600 million unique visitors per month across billions of images.

On the design side, I created their brand identity, style guide, website and marketing collateral, transitioned their ads from Flash into a mobile-friendly, responsive HTML/CSS format and provided art direction to both clients and our in-house team of designers for larger campaigns.

LAUNCH WEBSITE

Client

Gumgum, Inc.

Date

January 2014

Deliverables

  • Logo design
  • Business cards
  • Product design
  • Banner ads
  • Art Direction

Media

  • Adobe Photoshop
  • Adobe Illustrator
  • Tumult Hype
  • Adobe After Effects